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Simon Sinek: How great leaders inspire action (TED talk)
Author: Simon Sinek / TED
Year: 2009
Leadership and marketing author Simon Sinek's TED talk complements the key ideas from his book Start With Why. He urges leaders, entrepreneurs and others to focus first on the "why" we do things before jumping to the "how." Giving examples including Apple and Martin Luther King, Jr. and grounding his claims in biology, Sinek states that "people don't buy what you do, they buy why you do it."
Links:
- Discussion of this talk on TED - http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Tags for this entry:
leadership,
marketing,
movement building
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